![](/globalassets/startsida/om-axfood/axfood_hero_om_oss1.jpg?preset=hero-start-page-tablet)
About Axfood
Our business concept is easy – we are a family of distinctive concepts upon close collaboration. Our purpose is to create better quality of life for everyone.
Axfood's purpose: Better quality of life for everyone
Our vision is to be the leader in affordable, good and sustainable food. That is how we achieve our purpose creating a better quality of life for everyone.
![Girl and her mother eating in the kitchen](/globalassets/startsida/om-axfood/puff_purpose.jpg?preset=puff-block-desktop)
Axfood's private labels
Through carefully selected private label products, Axfood can offer an attractive assortment of good and sustainable food.
![Garant green smoothie](/globalassets/startsida/om-axfood/puff-emv.jpg?preset=puff-block-desktop)
Invest in Axfood
Axfood is a long-term sustainable and profitable player in the Swedish food retail market. We build our business upon proximity to and knowledge about the consumer.
![Axfood's CFO and CEO](/globalassets/startsida/om-axfood/puff_ir.jpg?preset=puff-block-desktop)
Axfood in numbers
SEK 81.1 billion
Net sales in 2023
SEK 3.6 billion
Adjusted operating profit in 2023
22%
Share of the Swedish food retail market in 2023
26.6%
Share of sustainability-labelled products in 2023
Axfood's core values
Axfood’s core values make it easier to make the right decisions and set priorities in our daily work.
![Coworkers](/globalassets/startsida/om-axfood/puff_karnvarden2.jpg?preset=puff-block-desktop)
Market and trends
Digitalization, demographic changes, competition and a heightened focus on sustainability and price value are examples of rapidly evolving trends that are shaping society and the food retail industry.
![Smartphone and credit card](/globalassets/startsida/om-axfood/puff_marknad.jpg?preset=puff-block-desktop)
Goals and strategy
Through a strong focus on customers and employees, sustainability and efficiency, and profitability and growth, Axfood will become a leader in good and sustainable food.
![Kund och medarbetare i butik](/globalassets/startsida/om-axfood/puff_mal.jpg?preset=puff-block-desktop)
Corporate governance
The Axfood share is listed on Nasdaq Stockholm. Corporate governance in Axfood is regulated by principles in external and internal regulations.
![Parts of Axfood's board](/globalassets/startsida/om-axfood/ledning-och-styrelse/puff_bolagsstyrning.jpg?preset=puff-block-desktop)