Our vision is to be the leader in affordable, good and sustainable food. That is how we achieve our purpose creating a better quality of life for everyone.
Axfood in numbers
Our share of the Swedish food retail market
The year when we will achieve net-zero emissions
SEK 2,690 m
Our operating profit for 2021
Share of sustainability-labelled products in 2021
Axfood’s core values make it easier to make the right decisions and set priorities in our daily work.
Market and trends
Digitalization, demographic changes, competition and a heightened focus on sustainability and price value are examples of rapidly evolving trends that are shaping society and the food retail industry.
Through a strong focus on customers and employees, sustainability and efficiency, and profitability and growth, Axfood will become a leader in good and sustainable food.