Our business concept is easy – we are a family of distinctive concepts upon close collaboration. Our purpose is to create better quality of life for everyone.
Our vision is to be the leader in affordable, good and sustainable food. That is how we achieve our purpose creating a better quality of life for everyone.
Through carefully selected private label products, Axfood can offer an attractive assortment of good and sustainable food.
Axfood in numbers
SEK 81.1 billion
Net sales in 2023
SEK 3.6 billion
Adjusted operating profit in 2023
Share of the Swedish food retail market in 2023
Share of sustainability-labelled products in 2023
Axfood’s core values make it easier to make the right decisions and set priorities in our daily work.
Market and trends
Digitalization, demographic changes, competition and a heightened focus on sustainability and price value are examples of rapidly evolving trends that are shaping society and the food retail industry.
Through a strong focus on customers and employees, sustainability and efficiency, and profitability and growth, Axfood will become a leader in good and sustainable food.