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Willys – Sweden's leading discount grocery chain

Willys store

Willys – Sweden's leading discount grocery chain

Willys is the country’s leading discount grocery chain, offering a broad range of products in both Group-owned stores and online. With the ambition to offer Sweden’s cheapest bag of groceries, Willys aspires to lead and develop the discount segment of food retail.

Attractively priced everyday food

By combining quality and sustainability with simplicity and low prices, Willys strives to make it easy for more people to eat good food. Willys’ broad assortment includes everything from crisp and seasonal fresh produce and organic products to high quality everyday food that offers value for money. Willys offers freedom of choice – the aim is that customers will find everything on their shopping list.

Willys works relentlessly on keeping its prices as low as possible for its entire assortment, seven days a week, 365 days a year. At customers can shop at the same low prices as in stores, with the option to pick up their groceries at a store near them or have them delivered home.

Responsibility for the environment and surrounding world

For Willys, low prices, good food and sustainability go hand in hand. By working smart and sustainably, Willys takes its responsibility for the environment and surrounding world while cutting costs at the same time. Reducing food waste, offering a socially responsible assortment, having energy-efficient stores and effective waste sorting are just a few of the areas Willys works extra hard at. All of the chain’s stores meet the conditions to bear the Swedish Society for Nature Conservation’s tough Bra Miljöval (“Good environmental choice”) ecolabel.

Willys and Willys Hemma

Willys has more than 200 stores. Of these, slightly more than 50 are Willys Hemma stores, a smaller store format of Willys in neighbourhood locations.

Key figures 2023

Net sales

SEK 43,757 m (37,451)

Operating profit

SEK 2,077 m (1,859)

Operating margin

4.7% (5.0)

Number of stores

234, of which 180 Willys and 54 Willys Hemma

Average number of employees

7,052 (6,699)