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Axfood’s integrity policy

Axfood’s integrity policy

We take care to protect your integrity through secure processing of your personal data.

We work to safeguard your personal integrity and want to make sure you feel confident about our processing of your personal data. Axfood's integrity policy (in Swedish) lays out information about how we process your personal data when you visit our websites, user our services, and contact us on social media.

The policy also describes how we process your personal data in connection with consumer-related matters associated with any of our private label products and how we process your personal data within the framework of our subscription services (such as for annual reports and press releases). It also describes your rights with respect to our processing of your personal data and how you can contact us.

Axfood AB, corporate identity number 556542-0824, is the personal data controller for the processing of your personal data in accordance with this integrity policy.

How Axfood processes you personal data in connection with its various services

Our processing of your personal data may differ, depending on which service or services you use or if you are only visiting one of our websites. In our integrity policy we explain where we collect your personal data from, whom we may share your personal data with, which personal data we process, how we process it, and how long we store your personal data if you use any of our services or visit any of our websites.

Click here to see the complete version of Axfood's integrity policy.

Cookies and social media

Below you can also read about how Axfood handles cookies and similar technologies as well as information from social media.

Cookies and similar technologies

We use cookies and similar technologies on our websites and in our web services. When you visit any of our websites (,,,,,, we process information such as browser settings and platforms as well as user-generated data, such as your clicking and browsing history.

What are cookies?

Cookies are small alphanumeric text files that are sent from Axfood or our partners' web servers to your device, as below.

Why do we use cookies?

The cookies we use normally enhance the websites and web services we offer. Some of our services need cookies to work properly, while others enhance your experience on our websites and web services. We use cookies and web beacons for overarching analytical information about your use of our services and to save functional settings, such as language and other information. We also use cookies to be able to direct relevant marketing to you.

How can you control Axfood's use of cookies?

Your browser or device usually allows you to change the settings for the use and scope of cookies. Go to your browser's or device's settings to learn more about how to adjust your settings for cookies. For example, you can choose to block all cookies, accept only first-party cookies, or delete cookies when you close your browser. Keep in mind that some of our services may not work optimally if you block or delete cookies. You can read more about cookies on the Swedish Post and Telecom Authority's website.

Social media

At present you can follow Axfood on Facebook, Twitter, YouTube, Instagram and LinkedIn. You can also follow our brands Garant, Minstingen and Såklart on Facebook and Instagram, and the site on Facebook and Twitter.

On these accounts Axfood is only responsible for personal data that Axfood publishes itself, not personal data that other users provide to us.

Your rights

You have the right to exercise a number of rights regarding our processing of your personal data. These are described below. To exercise your rights, contact our Data Protection Officer by sending an email to Axfood's Data Protection Officer.

You have the right:

  • To gain access to your personal data. You can request of a copy of the personal data you want and can verify the information we have about you. You can request a copy free of charge.
  • To have inaccurate or incomplete personal data rectified.
  • To have your personal data erased in certain cases, such as if your personal data is no longer necessary for the purpose for which it was collected.
  • To restrict processing of your personal data in certain cases, such as if you have objected to the processing of your personal data based on a consideration of interests, for a period enabling us to verify whether our legitimate grounds override your interests, rights and freedoms.

How to contact us

If you have questions about our processing of your personal data or if you want to exercise any of your rights related to our processing of your personal data, you are welcome to contact us. See the contact information provided below.

Contact information for personal data controller:

Axfood AB
SE-107 69 Stockholm
Visitors address: Solnavägen 4
Tel.: +46-8-553 99 900
Corporate identity number 556542–0824

Contact information for our Data Protection Officer:

Tel. switchboard: +46-8-553 99 000 (ask for the Axfood Group's Data Protection Officer)