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Our core values


Our core values

Axfood’s core values make it easier to make the right decisions and set priorities in our daily work. Through knowledge-sharing, development and dialogue within the Group, Axfood’s core values are put into practice.

Our core values are our recipe for success. They guide us in how we are to act towards each other and our customers. They represent our collective ability to achieve our goals through action – and generate results. 

The store is our stage

Always prioritize the customer and embrace change

Together we are stronger

Help each other, show appreciation, and rely on others’ competence

We challenge

Strive for constant improvement, lead the way and take initiative

We are aware

Prioritize in order to maintain high quality and be prudent with our resources