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Our core values


Our core values

Axfood’s core values make it easier to make the right decisions and set priorities in our daily work. Through knowledge-sharing, development and dialogue within the Group, Axfood’s core values are put into practice.

Our core values are our recipe for success. They guide us in how we are to act towards each other and our customers. They represent our collective ability to achieve our goals through action – and generate results. 

The store is our stage

The customer satisfaction determines our future, and therefore, we must create a positive customer experience – in every interaction and through every channel.

Here’s how we do it:

  • Always put the customer first
  • Embrace change to meet our customers’ needs
  • Act quick

Together we are stronger

We must work together to achieve results that benefit our customers. All employees are important and our unique qualities are essential for building a stronger team.

Here’s how we do it:

  • Help each other
  • Show appreciation for each other’s contributions
  • Respect each other and trust each other’s competence

We challenge

By setting ambitious goals and challenging ourselves, we can create long-term value for Axfood and our customers. To live up to our vision, we create our own path, make smart choices, and invest in what we believe can make us stronger—whether it’s small improvements in our daily lives or significant changes for our environment.

Here’s how we do it:

  • Constantly seek improvements
  • Lead the way
  • Take initiative

We are aware

It’s in the details that we see the whole picture, which helps us create a better business. To prioritize correctly and make smart financial decisions, we consider the consequences for the customer while taking action.

Here’s how we do it:

  • Prioritize to maintain high quality
  • Keep it straightforward
  • Stick to our decisions and be frugal with our resources