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Axfood in brief

Axfood is a leading food retail group in Sweden and a family of distinctive food concepts that rest upon close collaboration. Our mission is to enable a better day where everyone can enjoy affordable, good and sustainable food.

A unique food retail group in the Swedish market

Axfood is a leading food retail group in Sweden, unique in its kind in the Swedish market. Our house of brands includes the Willys and Hemköp grocery store chains as well as Tempo and Handlar’n. B2B sales are conducted through Axfood Snabbgross, and our support company Dagab is responsible for the Group’s product development, purchasing and logistics. The Axfood house of brands also includes Mat.se, Middagsfrid and Urban Deli, and partly owned Apohem and Eurocash.

More than 10,000 employees

We would not be where we are today without all our employees. Maintaining a high tempo in a change process that involves more than 10,000 employees throughout Sweden requires a dynamic and collaborative organization. We know that a diversity of personalities, experiences and backgrounds is conducive to involvement and leads to more and better new ideas. When a diversity of thinking is combined with collaboration within a group, when we can use each others’ strengths, our entrepreneurship and wealth of ideas to fine-tune our food concepts and improve the customer meeting, then we can achieve amazing results.

Affordable, good and sustainable food

In a time when more and more customers are striving to incorporate sustainability into their lifestyles and where awareness is growing about the impact of food on our health and the environment, we see it as our mission to inspire and make it easy for customers to make more engaged and conscious choices. By taking responsibility for the food offering today we can make a difference for future generations. It is a responsibility we want to take to be the leader in affordable, good and sustainable food for everyone.

Key data

  • Axfood is the second largest player in the Swedish food retail market with a market share of approximately 20%
  • Axfood has approximately 300 Group-owned stores, e-commerce and collaborates with approximately 900 additional stores in Sweden
  • The principal owner is Axel Johnson AB, with 50.1% of the shares
  • Axfood will be climate neutral by 2020. The carbon footprint from the Group’s own operations will be cut by 75% by 2020 (base year 2009).
  • Axfood had an operating profit of SEK 2,288 m in 2019