Food
Through a wide range of goods that are produced in a sustainable way, we will make it easier for consumers to make sustainable choices.
Food 2030
To create sustainability throughout the food chain, we need to work together. In our report Mat 2030 (Food 2030), we call for a joint effort – politicians, business and consumers.
Helena Björck, dietitian at Axfood
The fact that fruits and vegetables are healthy and good for health feels like an established truth for many. But are we allowed to communicate this in our stores? The answer is no.
Noticeable choices
We will contribute to a more sustainable food consumption through sustainably labeled and certified products.
Reduced food waste
We will avoid waste by making use of food that would otherwise have been discarded.
Good proteins
The assortment in our store chains should encourage and contribute to more sustainable protein consumption.