Sustainability and breadth
As an Axfood supplier you have the opportunity to reach customers across Sweden – customers who are showing a growing interest in sustainability and who want to eat food that is both good for them and for the environment.
Willys and Willys Hemma
Willys is Sweden’s leading discount grocery chain, with approximately 200 stores nationwide. Some 40 of these are smaller, neighbourhood markets that operate under the Willys Hemma name. All stores meet the requirements to bear the Bra miljöval (“Good environmental choice”) ecolabel. Willys is a sustainable and socially responsible grocery store that targets price-savvy shoppers. With a wide assortment and rich offering of fresh products, Willys serves its customers’ basic grocery needs – plus a little more. Large households and families with children are key customer categories.
Hemköp’s mission is to inspire passion for food every day. Its wide and attractively priced assortment, accent on fresh products, personal service and inspiration are characteristic features of Hemköp. Hemköp has stores at some 190 locations in Sweden – in city centres as well as in residential areas. Hemköp’s customers live active lives and shop frequently. They enjoy good food and are conscious about social issues and the environment.
Handlar’n, Tempo and Direkten
Axfood Närlivs supplies products to its own Handlar’n and Tempo grocery store formats as well as to stores with which it has long-term agreements, such as Sweden’s leading service station companies and convenience stores, including Circle K, OKQ8, Pressbyrån and 7-Eleven.
Dagab is responsible for Axfood’s assortment, purchasing and logistics. Dagab serves as a business partner to Willys, Hemköp and Axfood Närlivs. Everything starts with Dagab’s purchasing department, where an attractive assortment is created and Axfood’s private label products are developed. Dagab has two full-assortment warehouses, two perishables warehouses and three distribution centres. Deliveries are made to some 7,000 stores and customers nationwide in Sweden.
Axfood Snabbgross is a restaurant wholesaler with 23 cash and carry stores, and nationwide distribution via e-commerce. The company offers a wide range of food products for restaurants, food service operators, pizzerias, fast food stands, cafés and pâtisseries as well as non-food items for newsstands. The assortment includes approximately 13,000 items.