Middagsfrid – makes it easier to get into better habits
With pre-defined meal kits, Middagsfrid wants to make it easier for people to put the everyday puzzle together and help more people eat a little better food that is actually good, a little more often.
Middagsfrid was established in 2007 and was Sweden's first company to offer home delivery of predefined meal kits. Middagsfrid is part of the Axfood family since 2017.
Only good food
Middagsfrid offers great variety in all pre-defined meal kits, and at the same time follows current dietary advice. With slightly healthier meals, Middagsfrid wants to make it easier for its customers to eat better. Middagsfrid helps with weekly planning and delivers pre-packed grocery bags complete with recipes that are not only easy to prepare, but also healthy and good for the environment and the climate.
Delivers to
More than 300 cities and locations in Sweden
