Mat.se – high quality groceries with home delivery
One of the most recent additions to the Axfood Group is Mat.se, the grocery store that exists only online. With a wide organic offering, Mat.se delivers high-quality products home to customers’ doors.
Mat.se has rapidly gained a strong position in the online grocery market. The company offers a full range of food products paired with inspiring recipes, weekly menus and the option for customers to hand-pick their own grocery bags.
Recipes with the press of a button
Mat.se wants to make it easier for its customers by providing ideas and services that simplify everyday life. Mat.se includes the recipe sites Spisa.nu and Kokaihop.se, which are linked to the online store, where customers can conveniently order home delivery of the ingredients for a specific recipe. Returning customers are offered a smart shopping list based on their previous shopping patterns.
In 2019, Mat.se launched the largest carbon labelling initiative ever for groceries. With clear CO2e data combined with innovative solutions, customers can conveniently see the carbon footprint of various food products. Customers who want to make conscientious choices can now influence the carbon footprint of their food purchase while they shop. The initiative is unique in the world, as no grocery store chain has implemented a carbon labelling system for food on such a large scale before. Some 3,000 products in the assortment have been labelled with CO2e values based on a lifecycle analysis. The final value is affected by a number of parameters, such as growing method, processing and transport.
Number of CO2e labelled products